The Center of Healing, a leading mental health platform has revealed its revamped corporate identity with a new tagline and logo. Going forward, the brand will transition to a new tagline; Opening Doors. The new tagline not only aligns the brand with a more approach, citing the importance of healthcare for every individual regardless of gender, caste, and creed.
The tagline also appeals to a larger population of India, breaking all the barriers. The rebranding exercise represents the company’s mission to make quality healthcare accessible to all. The logo has also been revamped with added vibrancy and the format will make the brand name easily recognizable. The logo symbolizes that doors are opened for all.
Gurpreet Singh Arora, Founding Member – TCOH said, “We are delighted to unveil our new corporate tagline and logo, ‘Opening Door’ which has uniformity in its approach and makes Make Me Pure synonymous with the healthcare needs of the billions of citizens in India. It is our core mission to make quality healthcare accessible across the length and breadth of the country and we are steadily walking in that direction.”
He further added, ‘’Being one of the key differentiators in the industry, we stepped forward to redefine our brand positioning. The newly created logo along with its tagline is synchronized with our defined brand positioning. With expanding our presence, we look forward to establishing and sustaining our brand identity for a longer-term.”