Mamaearth, the FMCG brand from the House of Honasa, launched its latest national television advertisement for the Onion range, featuring Sara Ali Khan and Vihaan Samat. The TV commercial highlights the brands’ ideology of bringing the traditional efficacy of onions as the best natural solution for hair fall.
Conceptualized by Korra Worldwide, the TVC captures a fun banter between two friends along with capturing the essence of the brand’s proposition.
Commenting on the campaign, Ghazal Alagh, Co-Founder and CIO at Mamaearth said, “Onions extract has been an age-old remedy for hair fall and has been used in our household for generations. While traditional ingredients have great benefits, the process of DIYs can be extremely tedious and cumbersome. At Mamaearth, we realize the importance of these traditional recipes and are bringing together the best of nature and science, in convenient yet effective solutions for skincare and haircare needs. The film reflects this exact proposition. We hope this thought resonates with the millennials and they come forward and choose nature’s goodness with us and our products.”
Commenting on this Gaurav Nabh, Founder & Director of Korra added “It’s not every day that one gets to work on ideas where the main protagonist is not just the celebrity but the ingredient, in this case, the Onion. Our latest work on MamaEarth Onion Shampoo helps build on this insight through an everyday slice of life story, where consumers struggle to find practical & doable solutions to their hair loss problems, told beautifully by Sara Ali Khan. With this campaign, we continue to showcase MamaEarth’s promise of bringing to life age-old and proven natural solutions passed on from generations yet delivered in a modern avatar. Looking forward to more great work together and helping MamaEarth build a deeper connection with the consumers.”
Deepak Kumar, CCO, Korra added “They say best friends are people who make your problems, their problems. And you always trust your friend for that. With Sara, we are appealing to a much younger and very aware audience. So, we wanted to make the film as simple and relevant as the panic call you to make to your best friend when you need a solution when everything else fails. It’s a light-hearted conversation between two friends, showing the modern take on Onion as the obvious solution to hairloss.”