Manipal Hospitals has launched the Happy Rebirth campaign to honor doctors’ life-saving work and celebrate patients’ second chances at life. The campaign, which spans three years, aims to raise awareness about the challenges faced by doctors and foster a better understanding between medical professionals and the public.
In 2021, the focus of the campaign was on exposing the violence experienced by doctors in India and questioning societal attitudes. In 2022, the narrative shifted to highlight the trust issues faced by patients and emphasise the compassionate care provided by doctors despite being judged for their decisions.
This year, Manipal Hospitals concludes the campaign by showcasing emotional patient stories through a film, patient activities, and hospital activations. As a part of the campaign, patients expressed their gratitude towards doctors by updating their social media bios with their rebirth dates and sharing inspiring rebirth stories.
Watch the campaign film here:
Karthik Rajagopal, Chief Operating Officer at Manipal Health Enterprises Pvt. Ltd., says, “Prepare to be inspired by the stories of resilience, healing, and gratitude as Manipal Hospitals shines a spotlight on the doctors who have become beacons of hope, gifting countless patients life-changing second chances. We are commemorating the transformative impact on over 1.5 million lives touched last year, as we strengthen the bond between patients and the exceptional doctors who have saved them.”
Gaurav Arora, Co-founder of Social Panga, said, “While we often celebrate our biological birthday, life also grants us second chances. This Doctors’ Day, let’s honor those chances and, most importantly, express our gratitude to the doctors who have been instrumental in providing them. This campaign aims to reunite doctors and patients on this special occasion of Doctors’ Day.”
