Cochin : Manorama News, the Malayalam infotainment channel from the most popular Malayala Manorama Group has emerged as the undisputed leader in Kerala Market by continuously edging ahead of the competitors.
As per the comparison study on the average ratings of news channel audience (CS 25+ Male AB) of the past 13 weeks from week 39 to week 51 in Kerala Market, Manorama News stood taller with an Average of 480 GVTs, Asianet News at distant No.2 scored 398 GVTs followed by a near tying scenario between Reporter and Mathrubhumi News with 235 GVTs and 234 GVTs respectively for third and fourth position and People standing at No.5 with 135 GVTs.
The study also reveals that Manorama News is maintaining its supremacy in the news segment by topping the charts continuously with lead margin of 100 GVTs over its near next rival there by exercising its dominance over the Kerala News audience.
Manorama News has popular daily programs like Pularvela, Kuttapathram and Counter Point that runs on daily basis and popular weekly programs like Thiruva Ethirva, Bharatheeyam, Fast Track, Niyanthranarekha, Parayathe Vayya, Gulf This week, Nallapadam, Selfie etc… that caters to audience all age groups.
During the week 51, Manorama News scored 475 GVTs against 503 GVTs in week 50 to continue its leadership in the market. Asianet News delivered 391 GVTs against 402 GVTs in week 50. Mathrubhimi News scored 203 GVTs in week 51 against 160GVTs in week 50, Reporter scored 181 GVTs in week 51 down from 371 GVTs in week 50 and People scored 136 GVTs in week 51 up from 85 GVTs in week 50.
Manorama News marked the Malayala Manorama group’s foray into television broadcast. The 24-hour news and infotainment channel in Malayalam, launched on 17th of August 2006, is the No.1 in its genre. It has set new standards in television news coverage by bringing live news, fast, through exceptional journalism, talented professionals and superior technology. The delectable mix of news & infotainment that Manorama News serves up has won it not only a loyal viewership base, but recognition too. The channel has received over 150 awards across various categories, from investigative journalism to innovation in programming & presentation.
The channel built a reputation for accuracy, credibility & fairness. Besides leading from the front and delivering indepth and incisive news coverage, the channel has unveiled innovative programming ideas like the Newsmaker of the Year. It has also got a heady mix of programmes including Niyanthranarekha (debate on current issues), Nere Chowe (straight talk – interview) and Thiruva Ethirva (political satire). Programmes like Nallapadam (on creative activities in schools), Nattupacha (featuring innovative farming) etc speak for the social responsibility of the channel. And Manorama News, with its simulcasting which enables separate regional beams, is the best in coverage of local news.