India: Marico Limited has launched a new TVC for Nihar Naturals as part of its Durga Puja campaign, titled “Pujo Ready with Nihar.” This festive campaign emphasizes the beauty rituals that empower women to feel confident and radiant during the celebrations. The film showcases how Nihar Naturals plays a crucial role in preparing for Durga Puja, ensuring beautiful, healthy hair.
The narrative follows a young woman who believes in the power of preparation, both in her dance and beauty routine. As she gets ready for Durga Puja, she focuses on enhancing her beauty, starting weeks in advance with Nihar Naturals to nourish her hair. The TVC conveys that with careful preparation and the right products, she radiates confidence and beauty throughout the festivities.
Speaking on the launch of this digital film, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited from Marico Limited said, “DurgaPujo is a festival steeped in tradition, where preparation plays a central role. At Marico, we understand the significance of looking and feeling your best during such celebrations. Nihar Naturals has been a trusted companion in the beautyjourney of women across West Bengal and through this campaign we highlight the confidence and beauty that come from being Pujo-ready. Our TVC showcases how Nihar Naturals helps women achieve healthy, beautiful hair that will help them stand out during the festive season.”
The “Pujo Ready with Nihar” campaign TVC will premiere on major television channels and be promoted on the brand’s social media platforms, including YouTube, beginning September 24, 2024.
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