Cochin : Malayalam television viewers will hold their breath like they never have as they go through nail biting tension to awe inspiring moments as ‘the extraordinary’ talents descend on “Ugram Ujjwalam” the new reality show from Mazhavil Manorama, the soaring No 2 GEC of Kerala. Taking forward the reputation of the path-breaking entertainment channel of Kerala with shows like Veruthe Alla Bharya, D 4 Dance, and Cinema Chirima, Mazhavil Manorama is all set to break the status quo once again with this versatile talent show.
“Ugram Ujjwalam” will bring together unique talent across ages and gender to a grand platform thereby providing entertainment like never before.The show portrays a huge variety of talent ranging from the mundane to the bizarre, from heart-stopping feats to the seemingly impossible, giving Individuals a platform to showcase their talents like no other medium could offer.
The show has talent like Fire Magician, Asia’s fastest salsa dancer, acrobatic performers, world record holders – Malayalam television goes beyond the singing and dancing routine to experience something heart stopping and seemingly impossible.
The talent show will be judged by accomplished Bharathanatyam Dancer, film and television actor and above all an inspiring personality – Sudha Chandran, Cine Star Bala and Actor- Fashion Designer Poornima Indrajith. The one hour show will have daily winners who will be eligible for the weekly winner prize.
Mazhavil Manorama has spent lavishly on Unique, Stunning & Dynamic Set created by Shyam Bhatia, the award winning set designer of Indian Idol, Big Boss and many other Hindhi shows.
”Ugram Ujjwalam” commencing from 5th January 2015 will be aired from every Monday to Thursday at 8 PM. It has 60 episodes with attractive weekly prize money and a Grand Mega Prize Money at the end of the season with Grand Finale being timed during the festive day of ”Vishu” in mid April.
The channel is promoting the talent show with a 360`degree multimedia campaign with a Steady build up that will culminate in the launch to create anticipation and convert to appointment viewing through Teaser promos on television, Print Ads in Malayala Manorama, Hoardings across Kerala and Active promotion through social media.