M&C Saatchi Performance has promoted Kabeer Chaudhary to the role of Managing Director APAC, starting 1st January. Chaudhary, who has been with M&C Saatchi Performance since 2015, and has served in the role of Managing Partner for the past 2 years, will now lead the digital media agency across APAC.
Chaudhary’s promotion follows the decision by the former Managing Director APAC, Chris Steedman, to return to the UK with his family. Steedman founded the performance agency in APAC in 2013, and has grown it to an impressive operation spanning the Asia Pacific region with offices in Singapore, Jakarta, Sydney, Bangalore, Delhi and Bangkok.
About his appointment, Chaudhary stated: “I feel fortunate to have worked alongside Chris to get the agency to where we are today. I am excited to take on his role and continue building on the business momentum we have created in the Asia Pacific region over the past years.”
Steedman, the former Managing Director APAC, said: ‘In Kabeer we have a leader, and a trusted partner to our clients. The decision to appoint him as the successor was easy. I am confident M&C Saatchi Performance will continue to excel with Kabeer at the helm.”
Steedman who returned to the UK at the end of last year, leaves behind an experienced team of digital marketing experts and a client base comprising some of the fastest-growing brands in the region.
“It has been an exciting journey since I first arrived in 2013. I am proud of how far M&C Saatchi Performance has come. Kabeer is worthy of this new role and I wish him every success,” concluded Steedman.