Mumbai: With 3 awards including 1 Gold, 1 Silver and 1 special award for Research Excellence, McCann India has become the most awarded agency across Asia at the recently concluded WARC Prize for Asia Strategy that celebrates the best strategic thinking in marketing across the continent.
A panel made up of 25 client-and-agency side experts awarded a total of 22 metals of which 7 awards went to agencies in India, 4 in China and 1 each in Bangladesh, Hong-Kong, Japan, Philippines, Singapore and Vietnam. There was also 1 Grand Prix received by Grey Bangladesh and 5 special awards for Category Disrupter, Customer Journey, Research Excellence, Early Adopter and Long Term Strategy.
McCann India’s 3 wins came for ‘Coke2Home’ for Coca-Cola India (1 Gold, 1 special award for Research Excellence) and 1 Silver for ‘Overcoming India’s Toilet Divide’ for Reckitt-Benckiser’s Harpic. Besides McCann, other winning Indian agencies include Leo Burnett, Cheil, FCB India and Ogilvy.
Other than Coca-Cola and Harpic, other winning brands include Lexus, The Times of India, Samsung and Singtel, Grab, Fevikwik, Tang, Fortis Hospitals, Nike, Unilever’s oral-care brand- P/S, Shaadi.com and Procter & Gamble’s SK-II.
McCann Worldgroup India was the No.1 agency in the world in the WARC 100 Effective rankings in 2019