Mumbai: Advertising Club (TAC) India hosted the coveted “EFFIE AWARDS INDIA 2020” presented by COLORS at Taj Lands’ End, Mumbai. The awards that prides itself as being the gold standard in advertising and marketing fraternity saw brand innovators and thought leaders being recognized for their pioneering brand and media strategies.
McCann Worldgroup India was named EFFIE India Agency of the Year along with Ogilvy India. The coveted Grand EFFIE was won by EightyTwo Point Five Communications Pvt Ltd. for the Bisleri Campaign.
What was noteworthy was the width and the diverse set of businesses the winning agency McCann Worldgroup India won the awards across from Harpic, Incredible India, Bill & Melinda Gate Foundation to Coca Cola, Nestle, MasterCard, Dabur, ITC. And these wins came in from their offices at Delhi, Mumbai and Bangalore.
Speaking on McCann’s spectacular success, Chairman McCann Asia Pacific and CEO & CCO McCann Worldgroup India said “I am extremely delighted and proud of McCann winning the Agency of the Year 3rd year in a row. This is significant as this is the only advertising award left in India where all agencies participate.
On every parameter that defines our industry, McCann India keeps proving that today it’s the topmost agency in India. I especially want to thank all our clients for the trust and faith they have in us and also want to congratulate our teams specially our strategic planners led passionately by Jitendra Dabas and also our creative directors and account management for keeping the focus intact.
Our consistent wins reflect our creative and strategic prowess based on our belief of creating meaningful work for the brands which we have been doing for our clients across all our operations”