• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, April 20, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

mcgarrybowen India’s ‘mfine Healthy Rakhi’ introduces innovative twist to sibling bond

An instant access to doctors and health check-ups at home

by Editorial
August 11, 2020
in Advertising, Featured
2 min read
mcgarrybowen India's 'mfine Healthy Rakhi' introduces innovative twist to sibling bond
Share Share ShareShare

Mumbai: The festival of Rakshabandhan signifies a ‘bond of protection’ where the sister ties Rakhi on her brother’s wrist, wishing him good health and a long life. Meanwhile, the brother, in return, gifts her and vows to protect her. In an ode to bring a new perspective to this old tradition, mfine, in association with mcgarrybowen India, the creative agency from the house of Dentsu Aegis Network (DAN), has launched ‘mfine Healthy Rakhis’. For the record, mfine is India’s fastest growing online doctor consultation app.

mfine Healthy Rakhis are a set of digital Rakhis that every sister can easily send and share with her brother using social media platforms like Facebook, Instagram and WhatsApp. But there is a twist. Scanning these Rakhis will lead users to a page where they can get an instant resolution for any of their existing health problems. Just how each individual is different and has different health problems, these unique Rakhis are embedded with specific QR codes, which lead users to specific pages of specialist doctors or health check-ups. The users can then instantly consult a specialist doctor via chat, audio or video call, or book a health check-up from the safety of their homes. And Raksha Bandhan being a special occasion, these digital Rakhis provided the users with a special discount to consult a doctor or book a health check-up.

Being an AI-Powered online doctor consultation app, mfine gives patients an immediate online access to doctors from the best hospitals. It has 2500+ doctors, 30+ specialities and 500+ hospitals, which gives users an easy access to consult the specialist doctors from the safety of their homes. Additionally, it also provides online reports and allows free follow-up for five days.

Arjun Choudhary
Arjun Choudhary

Arjun Choudhary, Chief Business Officer and Founding Member, mfine said, “It is imperative for a brand to live up to its brand purpose and play a larger, and a more meaningful role in the consumer’s life. Rakshabandhan stands for the promise to protect, and that is the very core of our brand too. So, we decided to own the occasion by adding a healthy and digital twist to it.”

Aalap Desai
Aalap Desai

Aalap Desai, National Creative Director, mcgarrybowen India added, “Consumers have become intelligent and love brands that give them a say in the brand narrative, an opportunity for engagement. And with this campaign, we wanted to take Rakhi beyond symbolism and make it actionable.”

To know more about mfine’s specialist doctors and at-home check-ups, visit: www.mfine.co.

Credits:

mfine Team

Arjun Choudhary, Chief Business Officer and Founding Member, mfine

mcgarrybowen India Team

Nishi Kant, President

Aalap Desai, National Creative Director

Pragati Rana, General Manager

Chirag Shah, Client Servicing Director

Sreejita Chakraborty, Associate Creative Director- Art

Syed Sharik Hassan, Associate Creative Director- Copy

Nitish Sarkar, Head- Digital Production

Apurba Moitra, Group Account Manager

Saurav Banerjee, Group Head- Art

Sandipan Deb, Copy Supervisor

Prashanti Nagashree, Art Director

Alex Vinter, Art Supervisor

Abdul Ajharuddin Ahamed, Senior Art Director

Sarath Ramachandran, Junior Art Director

Link to the film:

Tags: Aalap Desai mcgarrybowen IndiaArjun Choudhary mfineDigital Rakhismcgarrybowen Indiamfine Healthy Rakhis

Related Posts

Ogilvy India-South Creates the 'Boys are Back' campaign for Hercules
Brand Stories

Ogilvy India-South Creates the ‘Boys are Back’ campaign for Hercules

by Editorial
April 20, 2021
0

Bangalore: Ogilvy India-South launched a campaign for Hercules today.  ‘Boys are Back’ is the new campaign created for Hercules bicycles. This...

Read more
Adidas Inspires the World to see possibilities with optimism through powerful global film series
Brand Stories

Adidas Inspires the World to see possibilities with optimism through powerful global film series

by Editorial
April 20, 2021
0

New Delhi: Today, Adidas introduces the evolution of its long-standing brand attitude Impossible Is Nothing. SEEING POSSIBILITIES - as told...

Read more
Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

April 19, 2021
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

BARC Week 14: Lizol bags the first spot among top brand with 22833 weekly insertions

April 17, 2021
The Hindu Group appoints Krishna Prasad as Group Editorial Officer

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

April 17, 2021
Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

April 16, 2021
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021

Subscribe to Newsletters

Trending

OMD India wins marketing and media mandate for AU Bank
Advertising

OMD India wins marketing and media mandate for AU Bank

by Editorial
April 19, 2021
0

Mumbai: OMD, an Omnicom Media Group agency and a subsidiary of Omnicom Group has won the marketing and media mandate...

Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

April 19, 2021
Bacardi India names Zeenah Vilcassim as Marketing Director

Bacardi India names Zeenah Vilcassim as Marketing Director, Further Strengthening its Leadership Team

April 19, 2021
MyGlamm appoints Bhavesh Singhal as its Chief Growth Officer

MyGlamm appoints Bhavesh Singhal as its Chief Growth Officer

April 19, 2021
Anker Innovation ropes in Washington Sundar as its Brand

Anker Innovation ropes in Washington Sundar as its Brand Ambassador

April 19, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.