MEC Navigating the Sphere is an annual digital conference for marketers in Indonesia organized exclusively by MEC and brings together the best minds from media, marketing and research to discuss key digital trends in Indonesia with the objective of helping marketers get the best out of the medium. The third instalment of Navigating the Sphere was held at the Ritz Carlton Mega Kuningan Jakarta on the 24th of May.
This year, the conference was centered on content and data – to explore the simple premise of reaching the right audience with the right content. Speakers and panelists included experts from media, content & adtech companies such as Google, Brilio, TNS, Unruly, Kompas, Opera Mediaworks, SuperAwesome, Innity, Blackberry, MEC and many more. Panel discussions during the day also saw senior marketers from companies such as PermataBank, JD.ID, Sriboga & GO-JEK.
By the end of 2016, over 100 million Indonesians will be connected to the internet, primarily driven by access via mobile devices. “Marketers are constantly navigating the complex and ever changing digital marketing landscape to get the best value for budgets spent on this medium,” said Manoj Damodaran, Head of Digital at MEC. “While we run numerous smaller format workshops through the year for our key clients, Navigating the Sphere helps bring all of it together by providing a larger forum for our clients to learn and be inspired from,” he said.
Ajay Gupte, Managing Director at MEC said, “The digital space is ever changing and it is our endeavour at MEC to keep our clients abreast of the latest in this space. This year, MEC Navigating the Sphere focused on how marketers can use Data and Content in tandem to deliver brand success. Delighted to hear the positive feedback from our clients and to see them look forward to MEC NTS as an annual event on their learning calendar.”
MEC is the fastest growing media agency in Indonesia that ranked #1 in RECMA Qualitative Ranking 2015, #1 in R3 New Business League, and received a Bronze Award for Campaign Asia Agency of the Year in 2014. The company specializes in Integrated Media Planning & Buying, Brand Partnerships, Data, Analytics and Performance Marketing. MEC is a part of GroupM, the largest media services company in Indonesia.