Singapore: Following the acquisition of MediaDonuts by global advertising, media, and ad-tech solutions company Entravision in July 2021, the online advertising and technology company is now known as Entravision MediaDonuts, and along with this rebranding it has launched an updated logo, effective April 1, 2022.
Prior to the acquisition, Entravision had a presence in more than 20 countries across the United States, Latin America, and Europe. With Entravision MediaDonuts, the company taps into a new consumer market of nearly 400 million digitally connected consumers across Asia, including those located in Vietnam, Thailand, Malaysia, Indonesia, Singapore, the Philippines, India, and Bangladesh..
“We believe that the incorporation of MediaDonuts into the Entravision platform adds leadership, sales operations, and digital offerings that will further propel our digital efforts,” Walter Ulloa, chairman and CEO of Entravision, said in 2021 when the acquisition was announced.
For Entravision MediaDonuts, the rebranding has paved the way for accelerated growth and a stronger demand from clients for innovative services, such as insights and media planning, programmatic buying, and media representation, all of which the company is already providing to big tech brands like Twitter, TikTok, Spotify, and Criteo, among others.
“The rebranding to Entravision MediaDonuts marks another milestone for our company. It’s very exciting to be part of Entravision, a leading global digital media and advertising company whose vast global platform provides us additional resources to continue to grow and expand,” says Pieter-Jan de Kroon, CEO and Founder of Entravision MediaDonuts.
de Kroon adds, “Our customers, new and old, can be assured that we will continue to provide quality media solutions, exceptional service delivery and innovation across all of our services, each of which is focused on helping our partners and clients grow.”