Calicut: Following the innovative partnership between Reliance Trends and Kaumudi TV Channel, wherein the brand and broadcaster joined hands to disrupt the TVC delivery mechanism with exclusive Trends mid Break, Kerala Television Industry has witnessed another innovative synergy between a brand and media platform during this Onam Season.
Reliance Digital has launched its Onam TVC campaign on MediaOne TV, leading news channel from Kerala, with yet another “First time Innovation”, The idea is in the form of doing an ‘Inverted U Band’ that has not been executed by any other channel.
This Innovation dominates the upper end of the screen space along with the left and right hand bands/ towers. In addition the Building up and Ad Roll out catches the eye and in fact follows the eye movements from left to top to right of the screen, thus maximising the audience time spends added with highest level of attention grabbing.
The innovation is an improvised version of the advertising options available in Cricket and other sports Broadcasting.
Growing competition among broadcasters and falling attention span of audience prompts brands and media owners to collaborate and innovate new ways to engage today’s omniscient consumer.