New Delhi: MediBuddy, India’s leading digital healthcare platform recently revealed its revamped corporate identity with the brand’s new tagline and a more vibrant logo. Going forward, the brand will transition to a new tagline; from “Aapka Health Buddy” to “Your Health Buddy”. The new tagline not only aligns the brand with a more gender-neutral approach, citing equality in nature but also the importance of healthcare for every individual regardless of gender.
The tagline also resonated with every Indian, breaking not only the gender but also the language barrier. This also represents the mission and universal approach of the company to making quality healthcare accessible to all. The logo has also been revamped with a more vibrant look and the spacing will also make the brand name easily recognizable. This significant change is in sync with the growth of the company, its constant endeavor to deliver quality healthcare services and expand its reach to every doorstep.
MediBuddy, with its constant pursuit of empowering Indian citizens with quality healthcare services at their fingertips, this fresh brand narrative not only speaks about its relationship with all patrons, doctors, various stakeholders but also reflects its commitment towards the community.
Speaking about the enhanced corporate identity, Satish Kannan, Co-founder & CEO, MediBuddy said, “We are delighted to unveil our new corporate tagline, ‘Your Health Buddy’ which has uniformity in its approach and makes MediBuddy synonymous with the healthcare needs of the billions of citizens in India. It is our core mission to make quality healthcare accessible across the length and breadth of the country and we are steadily walking in that direction.”
MediBuddy has been encouraging people to embrace teleconsultation and in general, make health a priority. With every initiative undertaken, the brand is moving a step closer to be the only Health Buddy to address any healthcare need – 24*7, for the entire family.
Commenting on the campaign, Ashish Bajaj, Head of Marketing, MediBuddy, “The creation of our new brand avatar has been exciting, and it helps us in connecting with our masses in a much better way. Through this vibrant logo and the new brand message we are trying to communicate that MediBuddy is a friend who is only always available anywhere for any healthcare need.”
The enhanced new brand avatar of MediBuddy with its new tagline ‘Your Health Buddy’ will be imbibed seamlessly in all brand communication across media platforms from 1st March 2021.