Meesho, an Indian e-commerce marketplace, launched ‘Class of 2023’ #NoBiasInBusiness, a campaign dedicated to women-led businesses in India and aims to dispel stereotypes and celebrate women in business from all walks of life.
The term ‘businesswoman’ often brings to mind an urban woman running a successful corporate enterprise. This creates a bias that neglects women entrepreneurs from diverse backgrounds and regions. The Class of 2023 aims to challenge this perception by showcasing women-led businesses from various industries, ages, income levels, and geographies. These women exemplify courage and determination while proving that, if enabled with the right tools and support, they can empower themselves and their families.
The campaign features Aditi Chopra, founder of Superwomen DAO along with sellers from Meesho such as Bharti Virani, Founder of Love Crochet; Manisha Bhardwaj, founder of Krishna Collections; Priyanka Jaiswal, founder of Samridhi Design Creations and Prachi, founder of Hockey Pokey Kids among others.
Watch the film here:
Megha Agarwal, CXO, Growth at Meesho, said, “Socioeconomic equity and women empowerment have always been at the core of Meesho’s philosophy. These are equally vital for accomplishing our ambitious dream of an ‘Atmanirbhar Bharat’, which is built on inclusion and empowerment. Through our campaign, ‘Class of 2023’, we are bringing to life stories of women-led businesses from all corners of the country, who have charted their own path, built successful businesses and created a myriad of employment opportunities in their local communities. We hope this will inspire more women to chase their dreams with #NoBiasInBusiness.”
Aditi Chopra, Founder, Superwomen DAO, said, “For me, Women’s Day is a reminder that we have a long way to go. We should be creating more opportunities for women from all walks of life. Not just in business, but also in arts, governance, tech and creative ecosystems. Since Meesho believes in enabling opportunities for everyone, it has been a great experience learning more about their efforts and participating in this initiative.”