• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, January 26, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Mid-day launches #LongLiveMidday campaign to reaffirm its commitment to being the original voice of Mumbai city

by Editorial
January 13, 2021
in Featured, Print
2 min read
Mid-day launches #LongLiveMidday campaign to reaffirm its commitment to being the original voice of Mumbai city
Share Share ShareShare

Mumbai: Mid-day, Mumbai’s leading tabloid, launched the #LongLiveMidday campaign to reaffirm its commitment to being the original voice of the city.

The 360-degree strategic campaign promoted extensively across Mid-day Infomedia Ltd.’s publications, digital platforms, Radio City – India’s leading radio network and outdoors, celebrates all things local and Mumbai. With a finger on the city’s pulse, Mid-day’s hyperlocal articles and exclusive reportage across entertainment, sports, politics and crime, make it the newspaper to choose if you want to get to know Mumbai, negotiate Mumbai.

It’s this very local talent, resolve and fighting spirit, which Mid-day has covered in its pages, that now becomes the face of the #LongLiveMidday campaign. It was Mid-day that first reported about the Dream Grove Project, a group of Bandra residents of all ages coming together to garden and turn a derelict BMC park into an urban farm. When Nala Sopara’s slum boys, Kings United, won global dance competition NCB’s World of Dance 2019, a Mid-day journalist and trained dancer decided to spend a week learning the chops from the new local gods of hip hop. When Jamshed Farooqui, a former volleyball champion turned to sport to rehabilitate Bhandup’s young drug addicts, it was Mid-day who took the story of his quiet resolve to the world.

Supporting feisty local journalism are a slew of celebs and influencers who join the campaign to say, Long Live Mumbai. Long Live Mid-day! They salute the spirit of a city that never tires, and the commitment of the newspaper that mirrors its resolve.

In an unwavering display of commitment to bringing its readers factually accurate, exclusive news first and fast, mid-day managed to reach its readers even during the most challenging time in our living memory – the Coronavirus pandemic-induced lockdown. When vendors weren’t available to deliver the newspaper to readers’ homes, and newspaper stalls had shuttered, mid-day managed to disseminate the newspaper using alternative modes of distribution.

Tinaz Nooshian
Tinaz Nooshian

Tinaz Nooshian, Editor In Chief, Mid-day Infomedia Limited, said, “Mid-day is a home-grown newspaper that’s big on ideas, and determined to find imaginative ways to survive external climate and competition. This served us well during the pandemic and resultant lockdown, making our role doubly critical as disseminators of factually accurate news that Mumbaikars could use. The lockdown disrupted the newspaper distribution channels horribly. But, without a single day’s break, Mid-day converted the print product into a digital PDF to be disseminated via WhatsApp to anyone who wanted the latest news, subscriber or not. It was lateral thinking at its best. And yet another instance of putting the reader first. It’s no wonder that despite being a single-edition city newspaper, we’ve made it to the Top 10 daily English newspapers in India, for several quarters (Indian Readership Survey).”

Tags: #LongLiveMidday campaignmid-dayTinaz Nooshian Mid-day

Related Posts

Bookchor presents 'Lock The Box-Online' Book Fair from 29th Jan to 7th February
Events

Bookchor presents ‘Lock The Box-Online’ Book Fair from 29th Jan to 7th February

by Editorial
January 26, 2021
0

Bangalore: Bookchor an online bookstore for pre owned books presents ‘Lock The Box - Online’, a virtual book fair that...

Read more
boAt announces “Make in India” earwear and accessories to mark India's 72nd Republic Day
Featured

boAt announces “Make in India” earwear and accessories to mark India’s 72nd Republic Day

by Editorial
January 26, 2021
0

New Delhi: Home-grown audio & accessories brand boAt launches a series of ‘Make in India’ wired and wireless earphones as...

Read more
Vishal Gondal, Founder & CEO, GOQii

We are committed towards PM Narendra Modi’s vision of being ‘Atma Nirbhar’ and producing in India: Vishal Gondal

January 23, 2021
Innovation will be the cornerstone of our business to stay relevant amid the stiff competition: Khushboo Solanki Sharma

Innovation will be the cornerstone of our business to stay relevant amid the stiff competition: Khushboo Solanki Sharma

January 23, 2021
Times Network Contemplates Legal Action in BARC TRP Scam

Times Network Contemplates Legal Action in BARC TRP Scam

January 22, 2021
Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

January 22, 2021
Focus 2021: Future is Hybrid for us

Focus 2021: Future is Hybrid for us

January 22, 2021
Zing will look at strong content partnerships which will go well with the new normal and help bring change in the society: Pankaj Balhara

Zing will look at strong content partnerships which will go well with the new normal and help bring change in the society: Pankaj Balhara

January 22, 2021

Subscribe to Newsletters

Trending

Zee Kannada to telecast new serial ‘Sathya’ on 7th December
Featured

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

by Editorial
December 3, 2020
0

Bangalore: Kannada GEC Zee Kannada is all set to telecast 'Sathya' new serial from 7th December at 9:00 PM only...

Senthil Kumar JWT

Milk Mantra appoints ex-Lactalis Sandipan Ghosh as Chief Operating Officer

January 25, 2021
Mohit Joshi, CEO, Havas Media Group India  

The 4Ps that we will focus on in 2021: Mohit Joshi, Havas Media Group India

January 25, 2021
Colgate Vedshakti collaborates with sand artist Sudarsan Pattnaik to highlight the link between Oral Health and Overall well-being

Colgate Vedshakti collaborates with sand artist Sudarsan Pattnaik to highlight the link between Oral Health and Overall well-being

January 25, 2021
Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

January 20, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.