Mindshare India Pvt. Ltd hosted their first Digital Day 3.0 in the South, at Taj Connemara in Chennai. Nikhil Mayne, South Head of Mindshare India set the tone for this digital day by opening the floor to a conversation rather than a presenter driven soliloquy on digital trends.
The event was a smorgasbord of interesting sessions covering trends, learnings and success stores in digital media marketing.
Expert GroupM consultants conducted sessions covering topics on Data and Tech, Programmatic Solutions and Digital Performance marketing in an increasingly private and cookieless world.
Democratizing and mainstreaming digital technology was looked at through the lens of partners like Meta and Google. Experts from PhonePe covered how financial data signals allow brands to creatively reach their consumers. We also had Disney+Hotstar conduct a stimulating session on the rise of OTT, connected TVs, and the trend of binge watching in India. Hyderabad based creative partner SouthBay.live, drove home the point that culture is all important to be relevant to a content hungry audience.
Sessions were attended by 13 key brands who were represented by 50+ attendees, all of whom energised Digital Day 3.0 with their engagement, excitement, and their personal experiences
With the success of the Chennai edition of Digital Day 3.0, team GroupM is in the process of planning its next few engagements with clientele from across the country.