Mumbai: MiQ, the global programmatic media partner, has announced the elevation of Ribhu Mishra to Vice President – Revenue, India, effective immediately. In this expanded role, Ribhu will oversee revenue and profit growth, lead MiQ’s commercial teams, and drive market expansion and sales strategy initiatives across the country. The appointment aligns with MiQ’s vision for a high-growth 2026, fueled by advancements in CTV, advanced TV, and the launch of its Sigma AI-powered platform in India.
Ribhu joined MiQ from Amazon India in 2024 as AVP of Revenue and has since demonstrated exceptional leadership, setting strong business and performance benchmarks. He will now work closely with Varun Mohan, Chief Commercial Officer, India, to accelerate MiQ’s commercial growth and innovation strategy in the region.
Varun Mohan, Chief Commercial Officer, India, MiQ, said, “India’s digital ecosystem is entering a new era and coming year will be pivotal for data-driven programmatic execution. Ribhu has played a key role in shaping our go-to-market strategy and client successes over the past year. With his elevation, we are deepening our commitment to commercial excellence, client outcomes, and market expansion in India. I am confident Ribhu’s leadership will further accelerate our journey towards innovation, audience-centric solutions, and stronger growth for both MiQ and our partners.”
Expressing enthusiasm for his new role, Ribhu Mishra, Vice President – Revenue, India, MiQ, added, “MiQ has built a strong reputation for innovation and client impact, and I’m thrilled to be leading our revenue function at such an exciting time. With 2026 shaping up to be a pivotal year for advanced TV and MiQ Sigma, my focus will be on deepening partnerships, expanding markets, and driving sustainable growth across the ecosystem.”
With over a decade of experience across Amazon and Appier, Ribhu brings extensive expertise in media, adtech, and digital transformation, reinforcing MiQ’s continued investment in India as a key growth market. The company remains committed to driving innovation, transparency, and performance in programmatic advertising through strong local leadership and technology excellence.
