Mumbai- – Schwarzkopf Professional, a global leader in professional haircare, has announced the launch of its latest campaign featuring brand muse Mira Kapoor, spotlighting the transformative power of the Bonacure Repair Rescue range.
The new campaign film showcases the impact of Schwarzkopf Professional’s advanced Care-Boost Complex, bringing to life its promise to “instantly reverse 3 years of hair damage.” The narrative highlights the journey of hair renewal—from visible damage to restored strength, shine, and vitality. Mira Kapoor embodies the confidence that comes with healthy, radiant hair, making her the perfect muse for the brand’s commitment to science-driven innovation and salon-quality results.
“I’ve always believed hair is deeply personal, and I’m proud to partner with a brand for over 3 years that truly understands the unique needs of Indian hair. What excites me about Bonacure’s new Care Boost Complex is that it doesn’t just rely on science, it transforms how hair feels. Softer, stronger, more manageable. For women like me, constantly balancing multiple roles, this range is a lifesaver, delivering salon-quality results from the very first wash,” said Mira Kapoor, Hair Muse, Schwarzkopf Professional.
At the core of this breakthrough, the Care Boost Complex blends actives that deliver deep conditioning and superior care. With a single application, it transforms hair instantly—making it shinier, softer, and smoother. Its next-generation, skincare-inspired actives rebuild the hair’s internal structure, restore strength and elasticity, and repair the outer layer to seal gaps for smoother, more manageable strands. The entire Bonacure range is powered by targeted actives such as Arginine, pH 4.5 Balancer, and Babassu Oil, offering intensive repair, colour-locking precision, and long-lasting frizz control.
Bonacure also reflects Schwarzkopf Professional’s sustainability ethos—it is free from parabens, mineral oils, and artificial colorants, while its new premium packaging reinforces its positioning as a luxury haircare essential.
With the launch of Bonacure’s Care Boost Complex, Schwarzkopf Professional strengthens its commitment to combining science, innovation, and artistry—delivering tailored solutions that meet the evolving needs of Indian consumers while setting new benchmarks in professional haircare.
