• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, February 25, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Mirum India bags digital mandate for Update Geotarget

by Editorial
February 24, 2020
in Advertising, Featured
2 min read
Mirum India bags digital mandate for Update Geotarget
Share Share ShareShare

Mumbai: Update Geotarget, a leading provider of groundbreaking products and innovative services for Local Narrowcasting, has signed on Mirum India for servicing social media marketing and media planning.

Mirum India, recognized as one of the leading digital solutions agencies with a pan-India footprint, will support Update Geotarget with a bouquet of digital services across Brand Planning, Media Planning and Social Media Management.

India is going through a phase of hyper-local conversations, and it has become vital for brands and companies to reach the audience via the right platform and content, amidst the ever-rising competition. In such an increasingly cluttered marketing landscape and tough business environment, brands need more efficient and impactful ways to reach audiences. As resonance among the audience gets tougher, brands are looking for ways to target better – through geography, relevance and behavioral patterns of the target audience.

By onboarding Mirum India for its digital mandate, Update Geotarget is aiming to expand its presence across media to achieve elated brand communication with relevant narratives.

Sharad Alwe

Sharad Alwe, Co-founder and Managing Director, Update Geotarget, said, “We are thrilled to have Mirum India onboard for managing our digital mandate. Mirum India has a proven track record and an understanding of emerging marketing trends. With Mirum’s digital and brand marketing proficiency, we hope to build visibility for our initiatives and achieve our business goals. Mirum’s expertise and industry insight will allow us to reach brands and marketers across India.”

Since inception in 1991, Update has been offering pioneering products and services, consistently aiding the evolution of the Local Narrowcasting ecosystem.

Sanjay Mehta
Sanjay Mehta

The Update Geotarget Platform is designed to optimise campaign effectiveness and deliver brand message through 2500 FTA Narrowcast TV channels drilled down to Urban, Rural, States, SCRs, Districts & Cities. Delivering through narrowcast platforms is an impactful, cost-effective way of drilling down to the local level for contextual engagement.

Sanjay Mehta, Co-founder and CEO, Mirum India, said, “Reach and relevance is the need of the hour for brands, and Update’s Geotarget platform is eradicating the gap between digital and mainline with the help of innovative solutions. This has presented us with an opportunity to explore the sweet spot between the two areas with a perfect partner. The update is at the forefront of an evolution of the narrowcasting ecosystem, and with our knowledge of the current marketing scenario, we hope to support them with our digital solutions and build value for the brand and the services. We are thrilled and excited to work closely with Update Geotarget and expand our horizon, as well.”

Tags: Mirum IndiaUpdate Geotarget

Related Posts

Ajit Varghese, Chief Commercial Officer, ShareChat
2021

We expect to achieve further growth momentum from the increasing internet population: Ajit Varghese

by Kalpana Ravi
February 25, 2021
0

We expect to achieve further growth momentum from the increasing internet population Ajit Varghese, Chief Commercial Officer, ShareChat The last...

Read more
We at Vinod, are excited to bring back the traditions with a touch of modernity. Sunil Agarwal, Vinod Cookware
Exclusive

We at Vinod, are excited to bring back the traditions with a touch of modernity: Sunil Agarwal, Vinod Cookware

by Kalpana Ravi
February 25, 2021
0

Vinod cookware has been a known name from the ’60s With quality that speaks for itself and trust that transcends...

Read more
ASCI guidelines boon or bane for Influencers?

ASCI guidelines for Influencers; boon or bane ?

February 24, 2021
Vishwanath Shetty, Pocket Aces

Branded content at Pocket Aces have observed a 50% year-on-year revenue growth: Vishwanath Shetty, Pocket Aces

February 24, 2021
Shahir Muneer, Founder and Director,Divo

Influencer marketing is here and well to stay, with the number of brands and adoption to it increasing day by day: Shahir Muneer

February 24, 2021
We firmly believe that alone we can do little but together we can do a lot: Ankur Gupta, Golden Shine Trust

We firmly believe that alone we can do little but together we can do a lot: Ankur Gupta, Golden Shine Trust

February 24, 2021
ASCI’s mandate is to look at advertising content and make sure that it is honest and non-offensive, and fair: Manisha Kapoor, ASCI

ASCI’s mandate is to look at advertising content and make sure that it is honest and non-offensive, and fair: Manisha Kapoor, ASCI

February 23, 2021
Komal Lath, Founder, Tute Consult

Storytelling will set the right tone and act as an effective medium to send out the brand message

February 23, 2021

Subscribe to Newsletters

Trending

Airtel enters the Ad Tech industry with Airtel Ads; Enables brands to en­gage with over 320 mn customers
Advertising

Airtel enters the Ad Tech industry with Airtel Ads; Enables brands to en­gage with over 320 mn customers

by Editorial
February 24, 2021
0

New Delhi: Bharti Airtel (“Airtel”), India’s premier communications solutions provider, has entered the advertising business with the launch of Airtel Ads...

ASCI guidelines boon or bane for Influencers?

ASCI guidelines for Influencers; boon or bane ?

February 24, 2021
Vishwanath Shetty, Pocket Aces

Branded content at Pocket Aces have observed a 50% year-on-year revenue growth: Vishwanath Shetty, Pocket Aces

February 24, 2021
Moneycontrol's partnership with Stockal empowers its users with a single platform to invest globally

Moneycontrol’s partnership with Stockal empowers its users with a single platform to invest globally

February 24, 2021
Asianet to telecast a new serial “Santhwanam“ from 21st September

Asianet to telecast a new serial “Santhwanam“ from 21st September

September 19, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.