MMA Global India has announced the inauguration of the MMA Global India AI Advisory, a collaborative effort of marketers from members such as McDonald’s, HP, Microsoft, EY, ReBid, SAS, Netcore, Airtel, Aditya Birla Group, Tata Consumer Products, Bridgestone, CEAT, HDFC Bank, ICICI Bank, L’Oreal India, Mondelez, and MakeMyTrip, among others.
The MMA Global India AI Advisory will provide a platform for industry representatives to discuss challenges, engage in knowledge sharing and drive collaboration for growth.
“With three out of four companies already experimenting and scaling, especially in areas like marketing optimisation and personalisation, our AI Advisory will serve as a compass to enable marketers to harness intelligence and propel innovation. I wish to welcome our AI advisory members and the industry to help shape the future of AI in marketing and together tread the path to AI-powered marketing,” said Moneka Khurana, Country Head and Board Member, MMA Global India.
She added, “This council serves as a testament to our commitment to fostering collaboration, knowledge sharing, and pushing the boundaries of AI applications in the Indian marketing landscape.”
The AI Advisory Council members are listed here.
The AI Advisory at MMA Global India will drive adoption of AI applications in marketing at scale. It represents a working coalition of leading marketers and thought leaders focused on applying AI to marketing responsibly and effectively.
Amiya Swarup, Head & Partner, Marketing Advisory, Ernst & Young, said, “The MMA India AI Advisory is a significant initiative; and a commitment to drive effective AI integration in marketing. Through thought leadership, the AI Advisory’s objective is to enable marketers to deliver business goals using effective use of AI and technology.”
“Dedicated solely to the Indian market, the MMA Global India AI Advisory guarantees marketers access to content pertinent to them. “In the realm of AI-driven marketing, the MMA Global India AI Advisory stands as a beacon of industry collaboration. The advisory’s collective mission is clear – to champion AI-powered marketing and pave the way for marketers to not just adapt but lead in this era of transformative technology,” said Rajiv Dingra, Founder & CEO, ReBid.
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