MMTC PAMP, in association with AutumnGrey, launched a three-part film dedicated to celebrating the purity of human emotions. Showcasing India’s penchant for gifting gold as a symbol of love and dedication, these films highlight the special space the yellow metal holds in our lives.
Gold has always been the preferred form of investment among Indians through generations and buying gold for securing the future of one’s family is the purest reflection of one’s love and commitment towards their loved ones. These films depict the significance of this yellow metal and carry forward the promise of 24K, 999.9 purity of MMTC PAMP.
Commenting on the films, Vikas Singh, CEO and MD, MMTC-PAMP said, “Each MMTC PAMP product is crafted with excellence and embodies Indian values and emotions. We stand firm on our commitment to provide our customers with the purest of products and hence we do not compromise on any aspect of purity. India’s love for gold is unparalleled and witnesses an upward spike during the festive season. Our products offer a variety of symbols and motifs that can be used for religious occasions or can act as collectibles. We bring in unmatched credentials through our London Bullion Market Association (LBMA) accreditation, and our designs remain deeply rooted in Indian tradition and values.”
Speaking on the launch of the films, Swati Balani, Executive Creative Director, AutumnGrey, said, “Gifting gold has been an age-old tradition during festive season. With these relatable short films, we wanted to highlight some of the purest gifting moments that only deserve the purest of gold from MMTC-PAMP.”
“As a prominent brand in the gold category, festive season is an important time for MMTC-PAMP from sales perspective. We wanted to capitalise this time to urge potential customers to buy only the purest 24K 999.9 gold for their loved ones. This series of shorties highlights different relationships that bring out the purest moments of gifting,” said Sandhya Gurung, VP & Business Head, AutumnGrey.
Amul Kumar Saha, Chief Digital Officer, MMTC-PAMP said, “Both AutumnGrey and MMTC-PAMP had faith in the shorter format. Each of the stories capture purest form of human emotions around gratitude and love. Our customers have been able to relate to these stories and have been left with a positive emotion in those 20 seconds. We believe that if someone is looking to buy or gift gold in order to mark these purest of moments, must consider getting the purest form of gold. Our exquisitely crafted gold coins and bars have 24K 999.9 purity and we are India’s only LBMA accredited gold and silver good refiner. The bestsellers this season are our newly introduced Rose gold bar designs and the beautifully crafted Lakshmi and Ganesh Shankh shaped gold and silver coins.”
