New Delhi: Entrepreneurs and former consumer brand leaders Vishal Gupta and Prashant Sinha, founders of Momspresso, along with co-founder Sumit Solanki, have launched Aigenc.ai, positioning it as India’s first Creative Intelligence-led Marketing System. The new venture aims to address a longstanding challenge for marketers—understanding not just which campaigns perform well, but why they succeed.
Founded by professionals with experience across global consumer brands and digital platforms, Aigenc.ai combines proprietary AI-driven creative intelligence with human expertise to deliver an integrated marketing solution spanning strategy, creative development, performance marketing, influencer marketing, and social media.
The company said its platform is designed to replace fragmented agency workflows by creating a unified system that analyzes, generates, predicts, and deploys creative campaigns end-to-end.
At the core of Aigenc.ai’s offering is a proprietary AI stack that evaluates creative performance across more than 20 attributes, including hooks, benefits, formats, creator types, and storytelling structures. The platform then uses these insights to generate new creative concepts, predict their likely effectiveness before launch, and support deployment through teams of marketing professionals.
“Marketing teams today are drowning in performance data but starving for creative intelligence,” said Vishal Gupta, Co-founder, Aigenc.ai. “Most brands still cannot systematically explain why one creative works and another fails. We built Aigenc.ai to make that learning compound and to ship the work, not just the insight.”
According to the company, the platform’s workflow is built around four key functions—Analyze, Generate, Predict, and Deploy—creating a feedback loop that continuously learns from campaign performance and refines future marketing efforts.
Aigenc.ai enters the market at a time when brands are increasingly adopting generative AI tools to accelerate content creation. However, the founders argue that while content production has become easier, the ability to derive actionable learning from campaign performance remains limited.
“Generative AI has made content creation faster. Content velocity is not the same as better marketing,” said Prashant Sinha, Co-founder, Aigenc.ai. “The next competitive advantage will belong to brands that can continuously learn which creative patterns drive business outcomes and act on that learning at speed.”
The company believes that conventional agency structures often operate in silos, with creative, media, influencer, and social teams optimizing individual functions without a shared intelligence layer connecting learnings across campaigns.
To bridge this gap, Aigenc.ai combines AI-powered analysis with experienced marketers from organizations including Unilever, PepsiCo, Ogilvy, and Airtel, aiming to blend machine-scale intelligence with human judgment.
“Marketing is entering a phase where intelligence can be automated, but taste, judgment and brand instinct still matter enormously,” said Sumit Solanki, Co-founder, Aigenc.ai. “Aigenc.ai was built on the belief that the strongest marketing systems of the future will combine machine-scale intelligence with human expertise.”
The platform is designed for consumer-facing brands across sectors such as FMCG, consumer durables, healthcare, retail, BFSI, automotive, and travel.
Aigenc.ai also revealed early results from its work with a leading baby-care brand, reporting 1.4x revenue growth over six months and a 40% reduction in brief-to-deployment timelines.
The company said brands using the platform can expect improved creative performance, predictive concept scoring before media spend, faster turnaround times, reduced waste in marketing budgets, and the development of a continually evolving “Brand Intelligence” layer.
With the launch, Aigenc.ai aims to redefine marketing operations by moving beyond campaign execution and toward a system that continuously learns, improves, and operationalizes intelligence across every stage of the marketing process.
