MUMBAI: Movado, a Swiss watchmaker renowned for its modern design and innovative spirit since 1881, has announced the launch of its latest campaign featuring brand ambassador, Bollywood star Sidharth Malhotra. He is seen wearing new designs from Movado’s collections – Bold Quest, Bold Fusion, and Heritage Series.
Movement was the inspiration for the campaign- as it’s the key component of the brand’s DNA, with Movado meaning ‘always in motion’ in Esperanto, a language created in 1887 to break down communication barriers. The visuals capture the actor moving throughout his daily life in various settings. The aim is to highlight the Movado watches.
“We wanted to ensure movement and motion was portrayed in the creative concept – a key element that defines Movado, while featuring designs from some of our most globally recognized collections. Sidharth Malhotra continues to be an exemplary ambassador and we are proud to continue our partnership with him” said Xavier Gauderlot, President International Movado Group.
The watches highlighted in the campaign the company explains epitomise the fusion of timelessness and innovation, represented by what the company says is Malhotra’s blend of classic charm and modern appeal.
“Continuing my journey with Movado has been truly special. The brand’s unique ability to blend timeless elegance with a modern flair truly resonates with me. The featured collections, especially the Bold Quest and Bold Fusion, are remarkable for their contemporary designs and exceptional craftsmanship. I am excited to collaborate with a brand that embodies such a distinctive blend of heritage, modernity, and innovation,” said Malhotra.
