Mumbai: The newly launched TVC by MP Birla Cement narrates the story of a married couple, and the little sacrifices that they make to build their dream home. Featuring renowned actor Priyanka Bose and celebrated television actor Anupam Bhattacharya, this TVC takes viewers to the heart of the home-builder through the metaphor of a beautiful relationship of a loving couple.
Everyone – irrespective of their economic strata – aspires to have their own home. Every familycompromises on the little pleasures of life, in their own way. The joy of a new house compensates for the all the little sacrifices that they make. This magical moment is captured through the eyes of a couple, who have worked hard to realize that dream.
MP Birla Cement empathises with these home builders, and understands their needs. That’s why, it no longer stops at providing high quality cement to its customers, but also guides them through the critical stages of construction.
Building a home is not easy. It takes years of meticulous planning and calculation. Married couples often compromise on their holidays, their comforts and luxuries, to save enough money to build a house. They find joy in the little pleasures of life. Their mutual dream of a home sustains them through the course of their married life. This TVC captures a slice of their lives, and promotes MP Birla Cement as a brand that understands their needs. The voiceover, along with the background score, makes the narrative more endearing and poignant.
M P Birla is a group which is known for its “heart and strength”. The “on-site expert services” provided by MP Birla Cement strengthens the bond that they share with their customers. The new TVC conveys to the home builders that M P Birla Cement does not stop at supplying the best cement to build a strong and durable home, but the brand is a guide and a friend who is there to empower them.
Agency: Ogilvy & Mather, Kolkata
Client: MP Birla Cement
Production House: Curious Films