Mumbai: MR.DIY has launched its new campaign, ‘Genie,’ featuring actor Rajkummar Rao. This marks the second chapter in the brand’s partnership with Rao, reinforcing MR.DIY’s promise of making everyday shopping effortless for consumers.
The hero film of the campaign features Rao as a genie who discovers he is out of work because MR.DIY already fulfills everyday household needs — with real products, not magic. Through a humorous narrative, the campaign positions MR.DIY as a reliable alternative to wishful thinking, offering over 15,000 products across categories such as home improvement, décor, utilities, stationery, and lifestyle — all accessible and affordable.
This campaign builds on MR.DIY’s July 2024 film, where Rao portrayed a witty reporter uncovering the brand’s extensive range and established the tagline: “Milega kya, mat pooch — MR.DIY has sabkuch.” The new ‘Genie’ campaign extends this message, showcasing MR.DIY as a “new-age genie,” always available, fully stocked, and tailored for real-world household needs.
MR.DIY operates stores across India with a strong focus on Tier-II and Tier-III cities, positioning itself as the go-to destination for practical and affordable home and lifestyle solutions.
The campaign reinforces MR.DIY’s brand promise of convenience, variety, and value, combining humor with relatability to connect with its broad consumer base.
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