Mumbai : Car portal Cardekho.com has brought back know-it-all character Mr. I Know for an ad campaign for the start of the Indian Premier League cricket season.
Created by Linen Lintas, the character known for interrupting other people’s sentences returns to explain the unique features of the portal in the context of cricket.
LK Gupta, CMO of CarDekho, said: “Following an excellent response from our previous campaign, we definitely wanted to bring back Mr. I Know, the quirky character that the audiences related to. This time around, the ads are set against a cricket scenario and shows Mr. I Know having a jolly time watching the matches with his friends! Our aim was to tap into the feverish intensity of Indians’ love for cricket and the fact that every man in our cricket loving country seems to ‘know’ everything that goes around in the game from game strategies to weather conditions and players!”
The TVCs will run on TV and online from today.