Mumbai: MullenLowe MENA has announced three key leadership moves as it continues to push creative boundaries and deliver bold, purpose-driven work. The agency has promoted Prerna Mehra to Executive Creative Director, Madhushan Mudunkotuwa to Head of Digital, and welcomed John Davey as Social Creative Director & Head of Content. These appointments mark a significant step in MullenLowe MENA’s mission to integrate cutting-edge disciplines—ranging from content creation and strategy to AI and social expertise—into a unified, future-ready creative approach.
“We’re not just evolving; we’re transforming. These appointments are a catalyst for that change, empowering us to integrate cutting-edge disciplines, from content creators and strategists to AI technologists and prompt engineers, into a unified, future-ready approach. This is about delivering smarter, faster, and more impactful solutions that redefine what it means to lead in this industry. Our people bring diverse perspectives and unparalleled expertise, enabling us to amplify what we do best, delivering impactful, purpose-driven work with agility and collaboration at its core,” said Mounir Harfouche, CEO of MullenLowe MENA.
Prerna Mehra – Executive Creative Director
A trailblazer with 18 years of experience, Prerna Mehra has built a reputation for delivering bold, award-winning work that makes a real-world impact. Her leadership at MullenLowe MENA has led to globally recognized campaigns, including Fixing the bAIs, which advocates for gender-conscious AI laws—an example of her ability to blend creativity with purpose.
Prerna’s work has earned top accolades at Cannes Lions, The One Show, and Dubai Lynx, among others. She has also served as a juror for some of the world’s most prestigious creative awards, including Cannes Lions, London International Awards, and The One Show. In 2025, she will take on the esteemed role of Jury President at the Gerety Awards.
Madhushan Mudunkotuwa – Head of Digital
With over 12 years of experience, Madhushan Mudunkotuwa has been instrumental in developing transformative digital strategies for major brands, including Dubai Holding, Majid Al Futtaim, and Google. His expertise spans performance marketing, data-driven campaigns, and integrated digital solutions that ensure a seamless brand experience across multiple touchpoints.
John Davey – Social Creative Director & Head of Content
Joining MullenLowe MENA with 17 years of experience, John Davey has built audience-first strategies for global brands such as Netflix, Apple, Amazon, and HSBC. He understands that in today’s digital-first world, brands must do more than just show up—they must spark conversations, foster engagement, and create platform-native content that seamlessly integrates into the social landscape.
His approach isn’t about flooding feeds; it’s about crafting simple, yet powerful ideas that resonate and drive meaningful engagement.
“Creativity and social are inseparable; it’s where ideas come alive and resonate. We’ve carved a space in social for years, and now we’re committed to pushing it further, building on our challenger DNA to deliver bold, unexpected work. We strip it back to its most impactful form, crafting simple yet powerful ideas that resonate and stick with audiences. This philosophy drives everything we do, delivering work that disrupts, engages, and leaves a lasting impression. As we evolve, our focus remains on pushing boundaries and redefining what’s possible when creativity and social work hand in hand,” said Paul Banham, Chief Creative Officer of MullenLowe MENA.
With these leadership moves, MullenLowe MENA continues to strengthen its position as an industry pioneer, fusing social, digital, strategy, and AI to deliver breakthrough creative solutions. The agency remains committed to challenger thinking, ensuring brands remain ahead of the curve with bold, impactful, and innovative campaigns.
