Mumbai: In a historic first for the city’s broadcast industry, Mumbai’s leading radio stations came together for a landmark multi-station simulcast, uniting the city’s airwaves to support a humane and inclusive vision for Dharavi’s transformation. The citywide campaign, led by Adani, marked an unprecedented moment of collaboration as competing broadcasters set aside rivalry to amplify a shared message of dignity, progress and collective responsibility.
For two impactful hours, from 8:30 am to 10:30 am, listeners across Mumbai tuned in to a single, unified broadcast carried simultaneously by Radio Mirchi, BIG FM, Radio City, Red FM and Radio Nasha. In this rare moment, individual frequencies merged into one voice, delivering a powerful narrative of hope and unity. Extending beyond traditional radio, the special simulcast was also streamed live on YouTube, expanding its reach across digital audiences.
The historic broadcast featured an iconic lineup of Mumbai’s most recognised radio personalities, including RJ Malishka (Red FM), RJ Jeeturaaj (Radio Mirchi), RJ Vrajesh Hirjee (BIG FM), RJ Rohini (Radio Nasha) and RJ Salil (Radio City). Jointly hosting the show, the RJs brought the spirit of collaboration alive on air, reflecting the shared purpose of the initiative.
At the heart of the simulcast was the message “Meri Dharavi Badlegi, Hamari Mumbai Badhegi,” underscoring the belief that Dharavi’s progress is inseparable from Mumbai’s future. More than a radio broadcast, the initiative emerged as a symbol of the city’s collective conscience, demonstrating the transformative power of unified voices when driven by a common cause.
The movement was supported by a three-week on-ground engagement, during which radio jockeys stepped beyond studios and into the lanes of Dharavi. Inspired by three thought-provoking films released by Navbharat Mega Developers Private Limited, the Adani Group entity spearheading the Dharavi redevelopment, the RJs engaged directly with residents to highlight real-life stories and lived experiences. The films spotlighted critical challenges such as sanitation, healthcare access and education, bringing grassroots perspectives to the forefront.
This extraordinary collaboration marks a defining milestone for Mumbai’s radio fraternity, united by the shared commitment “Ek Saath… Dharavi Ek Saath Ke Liye,” and reinforced by a clear message to the city: “Jab Dharavi badhegi, tabhi Mumbai badhegi.” Dharavi’s progress, the initiative emphasised, is not an isolated narrative but intrinsically linked to Mumbai’s collective growth and future.
Speaking on the strategy, Ajay Kakar, Head – Corporate Branding, Adani Group said, “The first-ever Simulcast on Radio marks more than just a media-first. The redevelopment of Dharavi is, at its heart, a human-centric transformation, and this unprecedented collaboration by the city’s leading Radio stations strengthens that message. When storytellers across rival platforms choose purpose over competition, they amplify not just a campaign, but a movement. At the Adani Group we do believe that when all of us rally behind this mission, together, hum karke dikhaenge that Dharavi Badlegi, toh Hamari Mumbai Badhegi.”
