Mumbai: In a dynamic move to strengthen youth engagement across India’s heartland, Honda and MY FM joined forces to launch MY FM Fresh Face—a high-energy campus activation campaign that has emerged as the ultimate youth platform in Tier II & III cities.
Following the remarkable success of last year’s Honda Campus WingRiders, this year’s edition scaled new heights with a massive footprint across 16 cities, over 250 on-ground activities, and an impressive 11,000+ test rides. The campaign spanned six key states—Punjab, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, and Maharashtra—igniting campuses with excitement, talent, and youthful enthusiasm.
With the MY FM Fresh Face initiative, Honda not only amplified its brand resonance but also deepened its connection with the next generation of riders through immersive engagement, strategic dealer activations, and a celebration of self-expression. The campaign effectively positioned Honda as a youth-centric, aspirational brand across non-metro markets.
The success of the campaign also reinforced MY FM’s leadership in regional activations and its unique ability to drive large-scale, culturally relevant campaigns that strike a chord with India’s emerging youth demographic.
As campuses across the country buzzed with activity, talent, and test rides, MY FM Fresh Face delivered more than just excitement—it delivered authentic connections, brand recall, and a memorable experience that left a lasting impact.
