Mumbai: BIG FM has announced its foray into the corporate experiences segment with the launch of ‘BIG FM Experiences’, a dedicated vertical focused on Meetings, Incentives, Conferences and Events (MICE), marking a strategic expansion beyond its core radio business.
With this move, BIG FM aims to tap into the growing demand for immersive and outcome-driven corporate engagements by offering integrated experience platforms that go beyond traditional event management. The new vertical is designed to align brand objectives with meaningful audience engagement, combining strategic thinking with execution capabilities.
Built on BIG FM’s extensive network of 67 radio stations, multilingual reach, and strong digital footprint, BIG FM Experiences will leverage the company’s media amplification strengths alongside on-ground execution. This integrated approach is expected to offer brands a differentiated proposition within the evolving MICE ecosystem.
The vertical will deliver a comprehensive suite of corporate engagement solutions across both internal and external stakeholders. For organisations, it will focus on employee engagement initiatives, rewards and recognition programmes, sales and partner incentives, leadership offsites, and culture-building interventions. On the external front, the offering includes roadshows, on-ground activations, B2B conferences, corporate events, and consumer engagement formats.
Additionally, BIG FM Experiences will offer curated domestic and international MICE programmes, proprietary IP-led experiences, incentive travel initiatives, and purpose-driven CSR and community engagement platforms aligned with brand values.
Commenting on the launch, Ashit Kukian, CEO, BIG FM said, “BIG FM Experiences represents a strategic expansion of our capabilities as we continue to build a diversified and future-ready business. The MICE industry is steadily evolving toward integrated, experience-led solutions, and our network’s expertise positions us strongly to deliver at scale. Through BIG Experiences, we aim to create platforms that foster meaningful engagement while delivering measurable value for organisations.”
Positioned as a corporate experience design company, the new vertical integrates technology-enabled planning with end-to-end execution to deliver scalable and measurable outcomes. It is designed to cater to enterprises seeking greater consistency, accountability, and impact in their engagement strategies.
BIG FM plans to roll out the platform in a phased manner across key metropolitan markets, supported by regional execution capabilities and a centralised strategic framework, with the aim of establishing BIG FM Experiences as a trusted partner for corporate engagement and experience-led solutions.
