New Delhi: MY FM, the radio arm of Dainik Bhaskar Group, has come up with a new comic sparkler in its unique repertoire of content called ‘Miss Runout’. The capsule will be the first time any radio station will attempt a female based character on radio.
The sparkler is voiced by contemporary mimicry artist Saloni Gaur. It will have all the nuances of a popular Bollywood actor, but with a twist- there won’t be any Bollywood gossips. ‘Miss Runout’ will talk about the daily struggles of life like a common citizen and not as one of the most celebrated actors in the Industry it is inspired from.
Speaking on the initiative, Vinay Manek, National Programming Head, MY FM, adds: “MY FM brings more cheer on the airwaves in the lockdown era, with the inimitable Miss Run-out. She is a know-it-all nanny and has an opinion on literally everything. Her tongue is laced with sarcasm and she speaks her mind. Mannerism and tonality inspired by a true blue Bollywood rebel we know and love so much. You’d love her comments and takes on our lives and times. Every hour a chuckle guaranteed. Catch her on a radio set near you.”
‘Miss Runout’ will be featured every day, once every hour, across all the 30 stations of MY FM.