Mumbai: Mygate has announced its new corporate brand identity as ‘The Living Experience Tech Company’. This marks a step towards the company’s commitment to improving everyday living. This strategic move aligns the brand with both Mygate’s evolving offering, and the evolving needs of the four million families it serves it explains.
The company was founded in 2016. It said that it has focussed on technological innovation in community living. Increasingly, though, its applicability has extended to various aspects of everyday life. It enables the discovery of local service providers, opens up access to an exclusive classifieds platform, offers a variety of home services, and even allows users to purchase property. By emphasising living experience technology, Mygate said that it looks to shift the narrative from community management app, to enhancing everyday living experiences of residents.
“We build for the home just as much as we build for the community. The idea is to empower the individual to take over more of their own space and time, to be able to live life on their own terms. The new positioning accurately captures the depth of our vision in elevating everyday, through the seamless integration of technology” said Abhishek Kumar, co-founder, CEO, Mygate.
This re-positioning is supported by a brand manifesto video:
