Bengaluru: Myntra, an Indian e-commerce site, has chosen Shah Rukh Khan as its brand ambassador for the ‘Trend IRL’ campaign. This collaboration highlights Myntra’s fashion trends for users to explore and stay stylish. The association with Shah Rukh Khan, known for his fashion sense, enhances Myntra’s brand and showcases it as a fashion-forward platform in India.
Beyond being a box office star, SRK is a fashion trendsetter, setting new style standards. His iconic looks, like the leather jacket, jeans, guitar ensemble, and casual, sporty outfits with colorful sweaters, headbands, have greatly influenced fashion, especially among college-goers. His sophisticated, suave looks in popular films made him a fashion icon. Myntra’s strategic goal is perfectly complemented by its association with SRK as the brand ambassador.
Myntra’s ‘Trend IRL’ campaign, featuring Shah Rukh Khan, celebrates those inspiring others with unique fashion. The campaign showcases a film highlighting Western wear trends, emphasizing Myntra as a trendsetting platform. It encapsulates Myntra’s mission to democratize fashion and elevate the nation’s style sense, aiming to show that true fashion statements are made in everyday life.
In Myntra’s latest ad films, Shah Rukh stars in humorous fashion-forward spots, elevating style in a conventional office backdrop. His trendy outfits, from casual polos to crochet shirts, inspire a style revolution. Previously, SRK led the 18th edition of EORS and joined Karan Johar for the 20th edition.
Speaking on the association with ShahRukh Khan as a Brand Ambassador, Vijay Sharma – Senior Director, Marketing, Myntra, said, “We are incredibly thrilled to welcome Shah Rukh Khan as the new brand ambassador of Myntra. He is the OG trendsetter whose influence transcends generations and demographics, making him a timeless icon in the world of fashion and lifestyle and a perfect fit to embody the spirit of our brand. Together with SRK, we aim to inspire a generation of trend-first shoppers to explore the exciting world of fashion on Myntra and discover their personal style!”
Speaking on the association, Shah Rukh Khan, said, “For me, fashion is all about expressing my individuality. Myntra understands India’s fashion needs, making on-trend premium and international brands accessible to all. I am delighted to be associated with Myntra, and together with the brand, look forward to inspiring trend-first fashion!”
