Myntra Beauty has launched a marketing campaign for its beauty offerings conceptualised by Toaster India.
A campaign film takes the musical satire route to underline the new “trends” that crop up everyday and urges viewers to ‘Find their own beauty’.
Abhishek Gour, Director – Marketing, Myntra, said, “In a world where beauty knows no bounds, our new Myntra Beauty Brand Campaign speaks directly to those who embrace their individuality, irrespective of what’s trending. ‘Find Your Own Beauty’ is more than a tagline – it’s an invitation to celebrate the unique canvas that is you. Through the lens of this captivating ad film, we spotlight the essence of effective, tailor-made beauty and personal care solutions. We truly believe that each person’s beauty journey is as distinct as their personality, and this campaign brings Myntra Beauty’s high-performing range of premium and luxury offerings to the fore, especially for shoppers on their quest to find individualised, impactful head-to-toe self care solutions.”
The film will be promoted on digital and social platforms.
Agency: Toaster, India
Director: Disha Daswani
Cinematographer: Yogi Sankotra
Photographer: Aashith Shetty
Production House: EO2 EXP
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