Myntra, a fashion ecommerce platform, has released a series of ad films featuring its brand ambassadors, Ranbir Kapoor and Kiara Advani as a part of its latest brand campaign, “Be Extraordinary Every Day”.
The brand campaign aimed at highlighting Myntra’s unique offering for every customer across the country and fulfilling their everyday fashion needs.
Ranbir Kapoor and Kiara Advani appear individually in two films each, with Ranbir showcasing the men’s casual wear while Kiara, women’s ethnic and western wear.
As part of the initiative, actors Ranbir Kapoor and Kiara Advani join Myntra’s roster of film stars who promote its fashion line-up and showcase its range of products and services.
Sunder Balasubramanian, CMO-Myntra, said, “The core message of the campaign, Myntra as a destination for everyday fashion, is aimed towards further deepening the platform’s connect with the customers by providing them access to the best of everyday fashion choices and help them literally be the main star of their everyday moments with fashion. With some of the leading cine stars, who are also the fashion inspiration for many in the country, coming together for this campaign, we are all set to strengthen our connect with their fan base from across the country and poised to deliver the best of everyday fashion to them.”
The brand will leverage its campaign across TV, digital and social platforms to deliver the ad films across the nation.