MUMBAI: Ganesh Chaturthi is more than a festival in Mumbai; it is the heartbeat of Mumbai, celebrated with faith, joy, and kinship over 10 days. This year, Narayana Health SRCC Children’s Hospital looked to add a new dimension to the festivities with the launch of ‘Health Ki Aarti’. This initiative that transforms prayer into a celebration of good health, strong immunity, and preventive care.
‘Health Ki Aarti’ seeks health and wellbeing, sung in the innocent voice of a child to create hope, warmth, and positivity. Families are invited to sing along or even create their own version of the aarti, which is being widely shared on radio and social media. It is also available on Spotify.
By blending cultural traditions with the importance of preventive healthcare, Narayana Health hopes to encourage families to place wellness at the heart of their celebrations.
The campaign has been conceptualised with the objective of positioning Narayana Health as a culturally rooted, community-first healthcare brand that encourages health consciousness in a fun, festive, and family-friendly way. It also aims to drive organic digital engagement and participation during Ganesh Chaturthi, ensuring high recall through emotion and cultural relevance. At the same time, it seeks to further strengthen the brand’s association with preventive care and family wellness, making health a central theme of celebration.
Abhishek Misra, Country Head – Brand & Marketing, Narayana Health, said, “Ganesh Chaturthi is a time of faith and family bonding, and we saw an opportunity to make health a natural part of that conversation. With Health Ki Aarti, we wanted to creatively merge devotion with awareness, using the power of culture to instill the idea of preventive care—especially in young minds. By meeting families where they celebrate most, we are reinforcing that good health is the greatest blessing Bappa can give us.”
Dr. Zubin Pereira, Facility Director, Narayana Health SRCC Children’s Hospital, Mumbai, said, “At Narayana Health, we believe prevention is as important as cure. Health Ki Aarti is our way of reminding families that good health is one of the greatest blessings. Through this campaign, we want to create awareness in a manner that is joyful, relatable, and culturally meaningful.”
Now, consumers can be a part of the celebration too. Narayana Health invites everyone to join the campaign in just three steps. Here’s how:
1. Search Bal Ganesh Aarti on Instagram.
2. Create one’s own aarti reel and tag @NarayanaHealthIndia.
3. Use #BalGaneshAarti to spread joy and win festive gifts.
The brand encourages consumers to join together in prayer, music, and festive cheer, to celebrate the blessing of good health with “Health Ki Aarti”.
https://www.instagram.com/reels/audio/930141019317148/?igsh=dWE3ZWF6ZnB2cmYz#
