New Delhi: On the occasion of National Sports Day, Free Press Journal has changed its masthead to Free Sports Journal as part of its strategy to draw the nation’s attention to issues that truly deserve to be addressed.
With this Free Press Journal has resolved to join hands with Prime Minister Modi, who will be launching the Fit India Movement today.
Taproot Dentsu was the agency behind the idea.
“Print has the potential to be an innovative and exciting medium. We, as a publication, are always on the lookout for bold, progressive, cutting-edge innovations and ideas that prove that statement to be true. And that allows us to stay relevant to our new-age audience. The Free Press Journal has constantly addressed social issues, through its fair and fearless reportage. But this idea allowed us to go beyond, to champion change. By changing our masthead to reflect the issue, we are reflecting upon and dedicating two full pages to amplify it. We will be taking this idea forward through the year, shining the spotlight on multiple issues – like access to education, healthcare, safety, etc., on relevant national and international days,” says Director, Free Press Journal, Abhishek Karnani.
Chief Creative Officer and Co-Founder Taproot Dentsu, Santosh Padhi said,“A simple yet brave idea is what we had. One that was born out of the name of the newspaper itself – Free Press. We live in an era where less is more. I’m delighted that this new-age approach was liked the minute it was presented. And even more delighted that this won’t be a one-off – we’ll be running this campaign through the year, highlighting national issues on relevant days.”