Mumbai: Neeraj Mahendru has been elevated to Associate Vice President — Head North & West LCS1 at SonyLIV, marking a significant step up in his leadership journey at Sony Pictures Networks India. In his expanded role, Mahendru will take on the additional responsibility of leading West LCS1 while continuing to head North LCS — a dual mandate that reflects the confidence the organisation has placed in his ability to drive growth across two of India’s most dynamic business regions.
Prior to this elevation, Mahendru served as Head North LCS: Video Ads & Content Partnerships (OTT & CTV) at SonyLIV. He has been associated with Sony Pictures Networks India since 2021.
Announcing the elevation on his LinkedIn handle, Neeraj Mahendru said, “I am thrilled to announce my elevation to Associate Vice President at Sony Pictures Networks India SonyLIV — Region Head LCS North and West1. Taking the helm of West LCS1 while continuing to lead North LCS is more than a promotion — it’s a massive mandate to drive synergy across India’s most vibrant business hubs. Double the territory, double the responsibility, and double the drive to create value for our brand and partners. Grateful to the leadership for the belief, and to my incredible team for making the ‘impossible’ happen every day. Let’s think bigger. Scale faster. Impact deeper and create something legendary.”
Before joining SonyLIV, Mahendru has worked across several leading organisations in the Indian media and entertainment industry, including Viacom18 Media Private Limited, Star India Pvt. Ltd., Reliance Broadcast Network Limited, and Matrix Cellular — where he began his career as Senior Business Development Executive in 2010.
Over the course of his career, Mahendru has built deep expertise across marketing management, client relationship management, branded content sales, revenue management, digital and social media, business strategy, and team leadership — making him well equipped to take on the expanded scope of his new role at SonyLIV.
