Mumbai: Neeti Chopra, the Brand Director of The Economic Times, has been assigned with the additional responsibility for TIMS, Times Life and Mirror, effective from 1st April 2021.
Neeti has made a significant contribution to ET Brand by conceptualising & executing innovative Intellectual properties, Brand campaigns and integrated Marketing programs for profitable media alliances, which has enabled the paper to extend its reach and touch a large cross-section of readers and advertisers.
Neeti is also the official spokesperson from BCCL for Social Media.
Neeti would be working with both the Vice Chairman and Managing Director, as at present. Additionally, Neeti would manage certain specific Brand & Marketing initiatives & Projects, including digital in MD’s office, as required from time to time.
“I am certain that Neeti, with her relevant experience & business understanding, will be able to deliver in her expanded role successfully. I wish Neeti all the very best in her enriched & expanded role,” said Sivakumar Sundaram, Chairman of the Executive Committee of Bennett Coleman & Company.