MUMBAI: OTT platform Netflix India has unveiled a new campaign for Diwali that looks to go beyond entertainment, and celebrates shared moments through storytelling. The brand film titled ‘Har Parivaar Ke Liye’, is an ode to the power of stories in bringing people together. It looks to reflect how Netflix brings families, friends, and even strangers closer, celebrating togetherness and discovery through its wide variety of high quality and emotionally resonant stories.
Whether it’s a busy train, a boys’ hostel, or a family movie night, Netflix is right there—connecting family, friends, and strangers through memes, marathon binges, or that familiar ‘Are you still watching?’ prompt.
Srivats TS, VP marketing, Netflix India, said, “Netflix has a variety of stories for everyone to discover, and is a conduit for conversations and connections. These are stories that fans connect over, whether it’s through that heartwarming scene that you can’t help but share with a friend living continents away, or even when bonding with a stranger over your most loved characters while you wait for the train. This Diwali, as we all celebrate with the families we love, we as Netflix wanted to celebrate this growing parivar of fans that have forged special connections with our films, series and brand in India.”
The film has been created in collaboration with Toaster, is directed by Akash Bhatia and produced by LoudMouth.
Ira G, chief creative officer, Toaster said, “The film is a giant greeting card from Netflix to its Fans. The simple insight for us was – where there is family there is connection and where there’s connection there’s family. A shared love for a piece of film or series is enough to spark a connection and today “what are you watching” is the new “khaana khaya kya”. With this film, we’re celebrating all the beautiful connections we make.”
The campaign aims to highlight Netflix as a friend who introduces audiences to characters, stories, and shared experiences. It will be amplified across digital, TV, OOH and in-cinema.
