New Delhi: The ministry of information and broadcasting introduced the new print media advertising policy which kicks in from 1st August 2020 that will be rolled out by the Bureau of Outreach and Communication (BOC).
The immediate takeaway of the new policy is that in terms of distribution of advertisement, earlier it was done in terms of cost. Now it will be done in terms of space (in sq cm). Also, in the new policy, Hindi and other regional languages are clubbed together, with ceiling reduced in English language from 30 to 20%.
The BOC aims at providing 360 degrees communication solutions to the ministries, departments, PSUs, autonomous bodies and acts as an advisory body to government on media strategy.
The new guidelines allow social media platforms with 25 million monthly unique users eligible for government ads. In the draft policy, the government has also defined platforms, web-or mobile-based applications, which allow the creation, access and exchange of user-generated content in the form of text, audio-visual, graphics or animation.
The new guidelines also permit BOC to bid directly for programmatic ad inventory on platforms.