According to TAM AdEx-Report on TV Advertising for Jan-Mar’22 in comparison to the previous two years, Jan-Mar’22 saw a 29% rise in Ad Volumes over Jan-Mar’20, and was nearly equivalent to Jan-Mar’21.
Among the Top Sectors, Food & Beverages remained on top in Jan-Mar’22 and Jan-Mar’21. Services stood at the 2nd position with 16% share.
Top three sectors together added 52% share of Ad Volumes in Jan-Mar’22 and the same were also among the Top three during Jan-Mar’21.
In the top categories in Jan-Mar’22, Toilet/Floor Cleaners claimed the top spot by displacing Toilet Soaps. Chocolates, Tea and Aerated Soft Drink were the three new entrants in Top 10 list in Jan-Mar’22.‘
Ecom-Media/Ent./Social Media ’took six spots leap and claimed the second position. Four out of Top 10 categories were from F&B sectors. Among the Top Advertisers, Hindustan Unilever limited bagged the top spot followed by Reckitt Benckiser India at the 2nd spot. Top 10 advertisers together added 36% share of Ad Volumes during Jan-Mar’22. Brooke Bond Lipton India, Cadburys India, Coca Cola India, Godrej Consumer Products, Procter & Gamble and Amazon Online India were in the list of Top 10 advertisers with positive rank shift compared to Jan-Mar’21. Coca Cola India, Procter & Gamble and Amazon Online India were new entrants in the Jan-Mar’22 list.
Among the Top Brands, Harpic Power Plus 10x Max Clean claimed the top spot followed by Dettol Antiseptic Liquid at the 2nd spot. Total 6.2K+ brands appeared on TV during Jan-Mar’22. Six out of Top 10 brands were from Reckitt Benckiser and two were from HUL. Top 10 Brands contributed to 8% share of Television Ad Volumes.
195+ categories registered positive growth among the Top Growing Categories. Ecom-Gaming among the categories saw highest increase in Ad second ages with growth of 5.4 Times followed by Corporate/Brand Image with 2.5 Times growth during Jan-Mar’22 compared to Jan-Mar’21.
In terms of growth %, Ecom-Gaming category witnessed highest growth % among the Top 10 i.e. 5.4 Times in the Jan-Mar’22.
Among the Top 5 Channel Genres during Jan-Mar’22, News overtook GEC as the most popular channel genre in terms of advertising.
Top 5 channels genres accounted for more than 90% share of Ad Volumes during both Jan-Mar’22 and Jan-Mar’21. News and GEC accounted for 56% of Ad Volumes in Jan-Mar’22.
