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Home Campaigns

NIAT’s Campaign Redefines AI as “Silently Human” This Father’s Day

by MN4U Bureau
June 21, 2025
in Campaigns
Reading Time: 2 mins read
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NIAT’s Campaign Redefines AI as “Silently Human” This Father’s Day
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Mumbai: NxtWave Institute of Advanced Technologies (NIAT), an institution supporting universities to deliver industry-ready education, unveiled its heartwarming Father’s Day digital film, “AI. Silently Human.” This initiative challenges common perceptions about generational understanding and showcases the deeply human side of Artificial Intelligence, illustrating how fathers leverage AI for empathy, connection, and unwavering support for their children. The film tenderly contrasts the perspectives of young adults with the reality of their fathers’ heartfelt AI searches; all aimed at understanding and nurturing their children’s dreams and well-being.

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The digital film tenderly contrasts the perspectives of young adults who believe their fathers might be out of touch with their lives and technology, with the reality of their fathers’ heartfelt AI searches. These searches are all aimed at understanding and nurturing their children’s dreams and well-being.

“AI. Silently Human.” is built on a profound human insight: the often unspoken, deep-seated love and concern parents have for their children. It beautifully captures the surprise and emotional realization of young adults as they discover their fathers are not only aware of their aspirations but are actively using AI to support them. In an era where technology can sometimes feel divisive, NIAT’s film shows AI as a quiet enabler, turning the narrative from “dads don’t get it” to “dads are silently trying, with every tool they have.”

NIAT’s Vision: Technology as a Force for Human Connection

The “AI. Silently Human.” initiative strongly reflects NIAT’s belief in technology as a force for positive human connection. This principle also underpins its mission to equip individuals with future-ready tech skills, including in the realm of AI. By fostering an understanding of such powerful tools through its educational programs and initiatives like this film, NIAT aims to empower more people to harness technology for personal and societal good.

Speaking about the campaign, Nikita Aggarwal, Brand Strategy – Founder’s Office, NIAT, said, “As someone building the future of tech, I’m constantly amazed by how far AI has come. The film which we made will remind you of something deeper. This Father’s Day, we wanted to celebrate the quiet heroes, the dads who may not speak the language of AI, but learn it anyway, just to stay close to their children. Because sometimes, the most powerful gestures of love aren’t loud. They’re silently human.”

 

Tags: father’s dayNIATNikita AggarwalNxtWave Institute of Advanced Technologies

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