This International Yoga Day, Nickelodeon brings back its flagship campaign #YogaSeHiHoga and induct thousands of kids into the world of Yoga.
As a part of the campaign, Nickelodeon is geared up to engage kids across the country through an array of on-air creatives establishing the benefits of yoga in a relatable manner. In addition to this, the campaign will witness fun interactivity where kids stand a chance of getting featured on TV by sharing their yoga poses online. All kids have to do is to log on to nickindia.com and upload a photo or video of them doing Yoga.
Commenting on associating with Nickelodeon for third year in a row, Smt. Kavita Garg, Joint Secretary, Ministry of Ayush, said, “Over the last two years, children have experienced high-stress levels and have been living a sedentary lifestyle, making it imperative to help them get back to their routine and instill positive energy through the power of yoga. We are extremely pleased with Nickelodeon’s initiative year-on-year helping tiny tots inculcate healthy habits at a young age through innovative formats. We truly believe our association with Nickelodeon will truly help induct kids about the essence of bringing balance in human relationships with Yoga, by leveraging the affinity of their favourite Nicktoons!”
Speaking on bringing back the initiative, Sonali Bhattacharya, Head, Marketing, Kids TV Network, Viacom18, said, “Nickelodeon has always believed in engaging kids through meaningful initiatives that bring about a positive behavioural change in them. With #YogaSeHiHoga, we aim to imbibe the life changing benefits of yoga in kids from a very early age. It is our privilege to associate with the AYUSH Ministry, year-on-year, who actively advocate the importance of having a healthy mind and body. With a commitment towards our young audiences, this year too, we look forward to inspiring kids to lead a more relaxed and stress-free life, be it physically, mentally or emotionally.”
To ensure wide spread awareness and to promote yoga on International Yoga Day, Nickelodeon will drive engagement for #YogaSeHiHoga this year via a robust influencer marketing campaign, the entire Nickelodeon franchise on-air and on digital as well as on its social media channels.