Mumbai: Kids entertainment franchise, Nickelodeon has been at the forefront of engaging kids through bringing to life iconic characters like Motu Patlu, Shiva and Rudra. Post the resounding success of 7 IPs, the franchise is all set to launch the 8th Indigenous IP “Golmaal Jr. on SONIC.”
Produced by Nickelodeon and Created by Reliance Animation and Rohit Shetty Picturez the 8th IP of the franchise, “Golmaal Jr.” will recreate the magic of the iconic movies through a fun animated series that will entertain kids starting May 13 at 1:30 PM on SONIC.
Based on one of the most popular movie franchises of Hindi Cinema – Golmaal, this show brings to life a heady mix of slice-of-life friendship, relatable characters, humorand loads fun – all rolled into anenthralling joyride. Golmaal Junior follows the fun face off between two groups helmed by Gopal and Madhav respectively.
With the launch of Golmaal Jr, the Nickelodeon franchise will set into motion the aggressive content strategy for the year. With over 500 hours of content the franchise today has the largest, immersive and the most versatile local content library in the category. The coming year will see the further scaling of the content library with over 200 + hours of content,expected to be added through shows as well as made for television movies.
Speaking about the success of the homegrown characters, Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and the Kids TV Network at Viacom18 said“Understanding of kids, their choices andtheir diverse entertainment needs has been central to Nickelodeon. We have hence always introduced characters that arerelatable, engaging and clutter breaking. The new show Golmaal Jr. is set to bring further diversity and scale to the wide content library of Nickelodeon.”
She further added that “Going forward, we will continue to enthrall kids with great stories and characters and maximize ROI so that we can introduce kids to more such immersive and engaging content experiences.”
Speaking about the 8th IP launch of the Nickelodeon franchise, Anu Sikka, Head – Content,Kids Entertainment Cluster, Viacom18 said “Bollywood is an important part of every Indian kids’ life and they have always loved films and always adored these characters. Golmaal has been a very successful franchise, much loved by kids and the animated series Golmaal Jr. with its unique take on fun, friendship and humor is sure to get the same patronage and love from our young fans. The addition of Golmaal Jr. will bring further depth and repertoire to our squad of indigenous Nicktoons.”
Speaking about the Golmaal franchise Rohit Shetty said“Golmaal franchise is very close to my heart.The film has already been popular amongst the family audience and new PRANK GANG- Gopal, Madhav, Laxman and Lucky are all set to entertain children on Sonic.The concept of Golmaal Jr. had been in place for a while and I’m very excited about the partnership with Nickelodeon, to bring this high decibel concept and show to life. Each character and their traits are so carefully crafted that I’m confident kids will love the Golmaal Jr PrankGang.”
Speaking about the Golmaal series, Shibasish Sarkar, Group CEO, Reliance Entertainment said“Golmaal is extremely popular with kids and extending the franchise through a special animated series for kids was a great idea to increase affinity for brand Golmaal. Nickelodeon franchise being the category leader enjoying a lot of love from children was hence the ideal partner to bring this iconic brand to life for kids.”
The show’s launch will be supported by a dynamic 360 marketing and communication plan which will include an aggressive TV plan, within the Viacom18 network and outside the network. A high decibel outdoor plan along with mall visibility is sure to capture eyeballs across the country.
There are various innovations lined up on the digital front, starting with the innovative YouTube unskippable ad that is a category first. There would be a large influencer campaign reaching out to the digital audience.