Mumbai: Nidhi Maheshwari has been promoted to Senior Director – Brand Marketing at JioStar.
Prior to this promotion, Maheshwari served as Director – Brand Marketing at JioStar, where she played a key role in driving brand strategy and consumer engagement efforts across the company’s entertainment portfolio.
Announcing her new role on LinkedIn, Nidhi shared, “I’m excited to start my new role at JioStar as Senior Director – Brand Marketing.”
Maheshwari brings extensive experience in brand marketing and consumer strategy, having worked across some of the country’s leading media and consumer goods organizations. Before joining JioStar, she held key marketing roles at Disney+ Hotstar, Lionsgate, Parle Agro, and Unilever.
She began her professional journey with Unilever in 2014 as a Marketing Brand Manager and has since built a strong track record across brand development, content marketing, consumer insights, and integrated marketing communications.
Over the course of her career, Maheshwari has developed expertise in research, social media marketing, advertising, market research, business development, marketing communications, and marketing strategy. Her experience spans multiple sectors, including FMCG, entertainment, streaming, and media, enabling her to build consumer-centric campaigns and drive brand growth across diverse audiences.
