Nihar Naturals Hair Oil has launched a new TVC featuring its latest brand ambassador, Alia Bhatt. The campaign revolves around the message of “Beautiful Hair is Everyone’s Right,’ emphasising the brand’s commitment to making beautiful hair accessible to all.
Conceptualised and executed by Team WPP, the TVC begins with Alia Bhatt being serenaded by a group of Bauls, ethnic wandering minstrels from Bengal, who ask her the secret to her long hair. The Bauls then take the serenade to another girl stepping out of a bus with equally appealing hair while Alia looks on.
Alia then dispels the myths around beautiful hair and claims that Nihar Naturals, with coconut and methi, provides thick and beautiful hair.
Watch the film here:
Speaking about the new campaign, and the association with Alia, Somasree Bose Awasthi, CMO, Marico Limited said, “Whenever we see beautiful hair, we attach a certain mystique to it, often playfully comparing the process of maintaining them to magic. With this ad campaign, we want to highlight how beautiful hair is not a result of any magic but the goodness of Coconut & Methi in Nihar Naturals Hair Oil which gives thick beautiful hair, becoming the right of every woman . Alia’s natural charm and presence is perfect to highlight this proposition and we are confident that the latest campaign will further strengthen the brand amongst the target audience.”
Commenting on her partnership, Alia Bhatt said, “I am so excited to be a part of the Nihar Naturals family and partner with a brand that truly believes that being beautiful and progressive go hand in hand!”
Creative Agency Credentials:
Agency Name: Team WPP
Production House Credentials –
Director: Abhishek Varman
Producer: Gaurav Chanana
Music Director: Abhishek Arora