Mumbai: SVKM’s NMIMS (Narsee Monjee Institute of Management Studies), one of the leading Deemed-to-be-Universities in India, has mandated PROSE Integrated, a new-gen communications agency, to lead the PR mandate for the next three years. The mandate is to ensure visibility during NMIMS’s journey to emerge as one of Asia’s best Universities.
PROSE Integrated specialises in building public perception in the hybrid era of age-old traditional media blended with new-age digital platforms. Seamless integration of strategy development, understanding of the media community, and ability to execute large-scale projects will enable end-to-end execution of the mandate for eight campuses across India.
Burzeen Bhathena, Director, NMIMS, Marketing & PR, said, “Built on an inspiring legacy of 41+ years, today, NMIMS stands proud as a Deemed-to-be-University offering multiple disciplines across multiple campuses in India. With our world-class curriculum, research focus, and faculty from top national and global institutes & industries, NMIMS is poised to emerge as one of Asia’s leading universities in the near future. PROSE Integrated brings domain knowledge of the education sector and the Asian footprint. This aligns perfectly with our global vision and a need for rapid execution. Their fresh approach to communication backed by new age AI-based tools will assist us in communicating to diverse strata from Baby Boomers to Millennials and the now Gen Alfa.”
Setu Shah, founder & CEO of Prose Integrated, said, “It gives us immense pleasure to partner NMIMS in their journey to emerge as one of Asia’s finest universities. Our experience and expertise in the education vertical will come in handy to execute this assignment. AI-based tools developed by our Singapore arm Digital Tribe such as Intelligent and intuitive dashboards, Client servicing BoTs, and blending tech with consumer insights, will be deployed for this project. Developing communication and connecting with Gen Alfa is interesting and exciting.”