New Delhi: Nova Dairy, one of India’s most trusted dairy brands with over 30 years of legacy, has launched its national winter wellness campaign, #EkChammachTayyari, encouraging Indian households to incorporate a spoon of pure desi ghee into their daily diet to boost immunity, energy, and overall wellbeing.
As India enters the peak of winter, rising pollution levels and seasonal health challenges make it crucial to adopt simple, effective habits for wellness. The campaign highlights ghee, long revered in Indian kitchens and supported by Ayurveda as well as modern nutritional research, as a natural superfood that addresses common winter concerns such as low immunity, joint stiffness, dry skin, digestive discomfort, and vulnerability to respiratory illnesses.
Speaking about the initiative, Ravin Saluja, Director, Nova Dairy (Sterling Agro Products), said, “Winter wellness doesn’t need to be complicated. With #EkChammachTayyari, we want families across India to rediscover the comfort, strength and nourishment that pure ghee has offered for generations. A small, consistent habit can make a meaningful difference during harsh winter months.”
Ghee is rich in essential fats, antioxidants, and fat-soluble vitamins (A, D, E, and K), supporting immunity, digestion, joint lubrication, skin nourishment, and sustainable energy. Nova Ghee is produced from high-quality milk fats, maintaining aroma, consistency, and nutritional integrity through stringent purification and hygiene processes.
Highlighting the brand’s philosophy, Saluja added, “At Nova Dairy, we believe that good health begins in the kitchen. For over 30 years, our focus has been on offering products that bring purity, nutrition and reliability to Indian households. #EkChammachTayyari reflects our belief in simple, everyday habits that truly enhance wellbeing.”
Through the campaign, Nova Dairy aims to raise awareness about winter nutrition and promote the use of clean, trustworthy dairy products. The initiative will include nutrition tips, traditional recipes, and expert guidance to help families integrate ghee into their daily meals, reinforcing the brand’s commitment to practical wellness solutions.
